The eyes of the country are on Public Health in a new way. Residents who have never looked up their local health department are suddenly checking your website daily for COVID-19 updates. You're managing a health crisis while still having to do the daily work of Public Health. This is a unique moment in history that presents an opportunity to elevate all of your work, not just the pandemic response.
Right now, the world is listening, and you need to make sure you have a compelling story to tell them. The challenge is, Public Health has a marketing problem. While the work is meaningful, too often, the brand doesn't break through the noise.
You only have a few minutes to capture attention. Research shows that most people won't make it past the first couple of pages of a standard Community Health Improvement Plan (CHIP) or Community Health Assessment (CHA).
But it doesn't have to be that way.
If you're ready for your work to get the engagement it deserves, our new eBook is for you.
This eBook will equip you to engage your community in a powerful way. We’ll break down what it means to tell a strategic story that makes people stop, listen, and engage with your initiatives.
First, we’ll cover how to get your audience and capture their attention with a power pitch. We’ll also explain how to keep their attention by using great visuals and formatting.
Lastly, you’ll learn how to convince them by presenting data in an exciting and human-centered way.
Here's a little sneak peek of what it looks like.
Plus, we’ll share some handy resources, tools, and inspiration from Public Health teams across the country. Simply put, this entire e-book focuses on how to make small tweaks that make a big impact.
Anna Duin is a Digital and Content Marketing Strategist. She uses extensive research to build powerful campaigns designed to attract new customers. Anna’s specialty is scaling website traffic and driving lead generation by developing high converting content based on prospects' critical needs.
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